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- Market Research Analysis
- Description: Conduct in-depth market research to help businesses understand their target audience, market trends, and competition.
- Deliverables: Detailed reports, market insights, and actionable recommendations.
- Tools: Python (pandas, numpy), Excel, Tableau.
- Example Project: Analyze sales data to identify trends and optimize marketing strategies.
- Business Intelligence
- Description: Develop dashboards and reports to enable data-driven decision-making.
- Deliverables: Interactive dashboards, key performance indicators (KPIs), and real-time data insights.
- Tools: Power BI, Tableau, SQL.
- Example Project: Create a sales performance dashboard for tracking and analyzing sales metrics.
- Financial Analysis
- Description: Analyze financial data to identify trends, forecast future performance, and provide insights for strategic planning.
- Deliverables: Financial reports, trend analysis, and financial modeling.
- Tools: Python (pandas, numpy, scipy), Excel.
- Example Project: Perform correlation analysis between revenue and marketing spend to optimize budget allocation.
- Customer Analytics
- Description: Analyze customer data to improve customer satisfaction, retention, and loyalty.
- Deliverables: Customer segmentation, behavior analysis, and personalized marketing strategies.
- Tools: Python (scikit-learn, pandas), Excel.
- Example Project: Cluster customers based on purchasing behavior and create targeted marketing campaigns.